Why are (some) PR agencies right up their backsides?

13 Nov 2009

Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think?

[Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle PR market in award winning PR campaigns. We strive to position our clients as leaders in their respected industries – putting a face to the name of the company and making it more accessible. Even with the ups and downs of the economy, a distinct luxury market segment has emerged over the past couple of years. We develop tactics to reach that market in innovative online and traditional media.

The truth is impressions that are generated from PR can indelibly define the brand by enhancing the product, service, or attributes. The old adage that you never get a second chance to make a good first impression is relevant to launching and sustaining a PR campaign, particularly in the luxury end where spearheading your messages to penetrate the luxury market is essential.