Editor's note: This is a guest post by fellow copywriter Jamie Hudson. OK, so I’m generalising and being just a tad subjective. And I only used the word ‘crap’ because it made a nice headline. So let me be more specific. A great many straplines you see these days are irrelevant, forgettable and most unforgiveable, boring. It wouldn’t be so bad if...
These are my two favourite mugs in the office right now. Which one I choose depends on how I think the day is going to pan out. Today is a Keep Calm day. Send me your favourite mug shots and I'll feature them here....
Is there anything more tedious than waiting for your baggage at the airport? It's enough to make your holiday joie de vivre go right out the window. So there I was at London's Gatwick Airport at the weekend, waiting with breathless anticipation for my case to arrive, when I spied this ad for Gatwick Express, the fast train service into central...
There's probably a gag here about juicy plums and huge melons. But no, no...
We're all familiar with the Apple iPhone ads. (You're not? Where have you been?) Those TV and press ads, where they discuss all the apps you can get at the Apple App Store for your iPhone. There's an app for dividing a restaurant bill. An app for finding out where your friends are. And an app for discovering if you're a...
Right we need a poster. Something that's eye-catching. A nice type face, classic, something that will inspire, that has authority. Yep, a crown would be good. And the strapline? It needs to reassure. Be strong. Be positive. Give hope. Who's the target audience? Errr...
See on the back of an ambulance recently: 'We care about you' Now call me old-fashioned but surely that's the minimum standard of service one can expect from an ambulance? What next? Sainsbury's: We sell food. ...
