Continuing our occasional series where we look at the reasons why techie types shouldn't be allowed to write copy. Hmmmm. So what is it you do exactly? We're dedicated to providing results oriented, cost efficient solutions for customer outreach by employing existing and proprietary technologies that maximize exposure and obtain a leadership position in your market through the use of [software] our...
Clearing out some old magazines and newspapers this week, I came across this great little ad from Hiscox, a UK based insurance company. The ad explains how they believe in straightforward jargon-free policies and how they're committed to using plain English. Hooray. Couldn't we all do with a bit of plain ol' English from our insurance companies? Now I don't about you,...
I hate the word solution. I really do. It's now so over-used it has lost all its meaning. Lunch solutions? Right. That would be a sandwich then. Or how about plumbing solutions? Got it. You're a plumber. Or spotted on a bin in Glasgow the other weekend: 'Providing refuse solutions'. But my favourite, seen on a website this week, 'Contemporary quality...
Business bull, buzzword bingo, biz speak and jargonese. Consultants and senior management love them. Copywriters hate them. Here are some overused phrases currently being banded about the boardroom (and a light-hearted look at what they really mean!) 1. Blue Sky thinking: You have our permission to come up with something really craaaaaazy. We will probably ignore you anyway. 2. Going forward: Let...
