28 Aug 2009
Posted at 13:03h
in
Copywriting
by Sarah Turner
Clearing out some old magazines and newspapers this week, I came across this great little ad from Hiscox, a UK based insurance company.
The ad explains how they believe in straightforward jargon-free policies and how they're committed to using plain English. Hooray. Couldn't we all do with a bit of plain ol' English from our insurance companies?
Now I don't about you,...