The POST method: A useful acronym for planning a Social Media strategy
30 Jul 2009
At the Online Marketing Show the other week Ciaran Norris of Mindshare referred to the Forrester POST method in his seminar on Social Media. It's been around a while but this was the first time I'd come across it. Basically, it's a useful acronym which outlines the approach you should take when thinking about using Social Media. So before you jump...