When you book a holiday, buy a gadget or download an album, chances are, if you’re anything like me, you read all the reviews on Amazon, TripAdvisor and iTunes before parting with your cash. Once, much to the annoyance of the boyf, I changed our hotel booking in Marrakech – just because Enid Williams in Basingstoke hadn’t thought much of...
Want to know what this year’s best word is? Tweep? Obamamania? Jedward? Nah. It’s ‘unfriend’. Blimey. How brutal. Last week, The New Oxford American Dictionary chose ‘unfriend’ – a verb meaning to remove someone as a friend on a social networking site like Facebook – as its word of the year. And what linguistic luminaries did it beat? How about ‘sexting’,...
For this month’s interview I’ve managed to pin down the ridiculously busy Jonny Stark, an Account Director from online PR agency immediate future, to talk about online PR, using Social Media and, of course, Twitter. Turner Ink: Hey Jonny, thanks for stopping by. Ok, tell us a bit about online PR. How does it differ from traditional PR? Jonny Stark: People get...
This month’s interview is with colleague and SEO consultant Rob Dobson of SEM London. Over a pot of hummus and some carrot sticks (true!) we chatted about a number of things including, why blogging is so great for SEO, the future of SEO, and why Rob still hasn’t got any content on his website! Turner Ink: Ok Rob. Tell us a...
Checked out the Online Marketing Show at London's Olympia this week. And as usual it was a pretty cool show. There was a great buzz around the place. Lots of brands were there. And loads of suppliers gave away free stuff. (Thanks New Media Age for the mousemat.) Got myself to a few seminars, which I discussed in detail with Rob...
I was interviewed last week by Rob Brown: the UK's leading personal marketing bod and author of bestselling book 'How to build your reputation'. Rob is an inspirational conference speaker, and a regular on TV and radio. And he's written over 70 publications on business relationships, reputations and marketing. We talked about tons of stuff. But here's what we had to say about Social Media. Check it out. Just click on...
Are you using Social Media? Are you 'on' Social Media? Have you got a Social Media strategy? These are just some of the questions you may have been asked lately. But if your response has been a blank stare and a furrowed brow, read on. The phrase Social Media is being banded about a lot at the moment. But what is...
