Are your employees acting like Virgin’s?
15 Jun 2011
The other week, I had the opportunity to hear the entertaining Scott Stratten speak at a Jobsite conference. (Check out his brilliant book Unmarketing.) And in his presentation he said something that really struck a chord. "Marketing is every phone call, every text, every conversation you have. It's more powerful and more important than any company website or corporate brochure or ad campaign. The...