It’s all in the name: how famous brands got their names
22 Jul 2009
Did you know that Google was originally called BackRub? Or Yahoo was going to be called Jerry's Guide? This month's The Marketer takes a look at how some of our fave brands got their names. And which brands have changed their names - and not always for the better. Ebay got its name when its founder Pierre Omidyar discovered that the...