28 Feb 2009
The use of it’s and its seem to get a lot of people confused. I even saw this on a website recently – I swear this is true – ‘i’ts very good!’ Nope. It’s very bad. So this is the easiest way to remember:
It’s is a contraction of it is. So
It’s (it is) a nice day. It’s (it is) a small world.
Its means ‘belonging to it’. So
The house has lost its value. Here’s the car but where are its keys?
See? It’s not difficult is it?
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