This is the second part of my interview with Andy Maslen. (Read part one here where Andy reveals the inspiration for his latest book, what he really thinks about content mills and why he proofreads his tweets.) TI: So tell us a bit more about your background Andy. How did you get into this copywriting malarkey? AM: I was booted out of...
I’m a little giddy about this month’s interview. I’m delighted to be joined by copywriting expert/god/guru Andy Maslen, who’s also a well-known speaker, coach and author. During our conversation we discussed everything from Andy’s latest book and the future of copywriting to content mills and Andy’s goal-setting paperclip system! We talked for a while. So part two of this interview is...
Me to my nephew Jack: What are you up to? Jack: I’m just looking for something online Me: What you looking for? Jack: Some goal posts. I just put ‘goal posts’ into Google but I couldn’t find what I wanted. Me: What are you after then? Jack: Ones for the garden. Let me try ‘garden goal posts’. Nah. I wanted smaller ones than that. Let...
I had a bit of a light bulb moment last week. It was when I turned on my computer last Monday and saw I had 338 emails in my inbox. Eeeek. How come so many? Well I don’t use RSS. So every blog update comes via email. And to be honest, I’ve been slack with my reading and filing. There were quite...
