Yeah, but, no, but, yeah…How Nationwide Building Society’s copy is more ‘whatever’ than ‘wow’
20 Jul 2010
Standing in a queue at the Nationwide Building Society this week, I picked up this little leaflet. (Note to Nationwide: 9.30am, 7 people in the line and only one teller and a trainee serving. Please address this before my next visit. Ta.) Anyway, because I had nothing better to do, I started reading about Nationwide’s latest TV ad campaign which...