She Ain’t Heavy, She’s Just the Home Secretary
27 Jun 2011
She's not a small woman. I think he should be allowed to stay purely based on his gallantry. ...
Are your employees acting like Virgin’s?
15 Jun 2011
The other week, I had the opportunity to hear the entertaining Scott Stratten speak at a Jobsite conference. (Check out his brilliant book Unmarketing.) And in his presentation he said something that really struck a chord. "Marketing is every phone call, every text, every conversation you have. It's more powerful and more important than any company website or corporate brochure or ad campaign. The...
One of the best things about being a copywriter…
19 May 2011
As a copywriter you often get to try out the product or service you’re writing about. And this is a good thing because it means you can experience the product or service in the same way a customer does, which makes it a helluva lot easier to write about. [caption id="attachment_1698" align="alignleft" width="180" caption="Battersea Power Station - Red - Jayson Lilley"][/caption] It...
Ladies – this is one for you
11 May 2011
Plural of man is men, so hair styling belonging to the men is men's. Check. Plural of child is children, so hair styling belonging to children is children's. Check. So hair styling belonging to the ladies is...