This article was originally written for Retail IT and appeared on their blog in February 2013. In all the excitement of getting your ecommerce site up and running it’s easy to overlook product descriptions. Surely the images are enough to sell the product, aren’t they? And one line of text copied from someone else’s site will do the trick won’t it?...
The guys over at Search Engine Land sure do great infographics. This has been stuck to my wall for a while now and I've sent it to a few clients in the last month. Thought it would be good to share on the blog. Check it out. And get your own copy here. ...
So you’re having a house built. It’s a superb design. A grand design in fact. And yes. It is the same house from yesterday. But this time the walls have gone up, the windows have gone in and the roof has gone on. And it’s looking mighty fine. But wait. What’s this? There’s no foundation? No problem, you say. We’ll put...
So you’re having a house built. It’s a superb design. A grand design in fact. The builders are dedicated and conscientious and they’re on site on time every day. The materials are superb, the craftsmanship is second-to-none and the whole build is going well. There are some great features including a spa bath, massive walk-in wardrobes, and a huge kitchen that’s...
I was chatting to the guys over at digital agency Datadial last week when I casually mentioned the (rather fab) flowchart I’d recently created to show the relationship between Search Engine Marketing, Online PR and Social Media Marketing. ‘We did an infographic similar to that last month’ they told me. Here it is. Take a look. It’s brilliant and way cooler than...
So last week I was trying to explain to a friend the difference between Search Engine Marketing and Social Media Marketing using a napkin and a lip pencil. This is sort of what I drew. (Click to enlarge.) Do you agree? Is there anything else that needs including? Let us know in the comments....
Me to my nephew Jack: What are you up to? Jack: I’m just looking for something online Me: What you looking for? Jack: Some goal posts. I just put ‘goal posts’ into Google but I couldn’t find what I wanted. Me: What are you after then? Jack: Ones for the garden. Let me try ‘garden goal posts’. Nah. I wanted smaller ones than that. Let...
I was chatting to friend and colleague Matt Hodkinson from YourSeoConsultant this week. And we were talking about Google’s introduction last month of personalised search for ‘everyone’, and whether or not it would have a detrimental effect on search results. Google personalised search works like this: if there’s a site you frequently visit, Google is more likely to show you this...
1. You talk about yourself How many times have you seen this? 'Barratt and Bloggins was formed in 1982 and has successfully been delivering award-winning cutting edge solutions for our clients for the last 25 years.' Blah, blah, blah. Here’s the thing: people visiting your website only care about themselves. They want to know what you’re going to do for them; how quickly you’re...
Copy spotted on a PR agency website today. I dunno. Perhaps luxury goods brands like this kind of thing. But it all seems a bit lah-di-dah to me. What do you think? [Something] PR is cognisant of the connoisseurship and the hunger for luxury goods and services by the affluent market. Our agency knows how to communicate to that luxury lifestyle...
