Are you using Social Media? Are you 'on' Social Media? Have you got a Social Media strategy? These are just some of the questions you may have been asked lately. But if your response has been a blank stare and a furrowed brow, read on. The phrase Social Media is being banded about a lot at the moment. But what is...
This week, I was lucky enough to grab a few minutes with writer/director Sarah Wilson of Cat Films. Here’s what she had to say about webisodes, vlogs and producing quality video content for the web. Turner Ink: Thanks for your time Sarah. Tell us about videos for websites. They’re being hailed as the next ‘must-have’. Are clients getting onboard with the...
Here's your answer: cut the marketing budget. That's it in a nutshell. When times are tough do not - one more time - do not cut your marketing spend. It's tempting though, right? Marketing is often seen as a bit of a luxury. Something to do when times are good. But as soon as times are bad budgets are often slashed...
