When it comes to planning copy, copywriters, me included, love a good acronym. Anything that helps us keep the message focussed and tight. Back in the day I was taught to use AIDA: Attention, Interest, Desire and Action. Grab your customers' attention with a good, pithy headline which pulls them into the piece. Create interest by demonstrating your product; telling your...
We're all familiar with the Apple iPhone ads. (You're not? Where have you been?) Those TV and press ads, where they discuss all the apps you can get at the Apple App Store for your iPhone. There's an app for dividing a restaurant bill. An app for finding out where your friends are. And an app for discovering if you're a...
Right we need a poster. Something that's eye-catching. A nice type face, classic, something that will inspire, that has authority. Yep, a crown would be good. And the strapline? It needs to reassure. Be strong. Be positive. Give hope. Who's the target audience? Errr...
When it comes to business writing or copywriting, it's always better to use Anglo Saxon words rather than Latin words. But why are Anglo Saxon words better? And how can we tell the difference? To find out, let's take a brief look at the history of the English language. What have the Romans ever done for us? Latin words have been around...
I hate the word solution. I really do. It's now so over-used it has lost all its meaning. Lunch solutions? Right. That would be a sandwich then. Or how about plumbing solutions? Got it. You're a plumber. Or spotted on a bin in Glasgow the other weekend: 'Providing refuse solutions'. But my favourite, seen on a website this week, 'Contemporary quality...
Out and about in Wimbledon this week, I spotted this great sign for a local florist. It's cheap, it's amusing, and it certainly grabbed my attention. And yes, I bought a bunch of daffs. ...
