This is a guest blog post by the fabulously named freelance writer Dakota Murphey. So you don’t believe a blog will help your business? When it comes to running a small or medium-sized company – with numerous operations to juggle – a blog might not seem like it’s your priority. But can you really afford to miss out on the benefits a...
In part 1 of my conversation with Amanda Jackson, we talked about tone of voice, what makes good copy and why you should always employ a copywriter. In part 2, we discuss writing for the web, working with designers and how to choose a copywriter. On writing for the web… AJ: We briefly spoke about websites, and I wanted to ask you about website copy...
I recently had the opportunity to talk to Amanda Jackson of Jackdaw Design, a branding, packaging and communications agency in London. In part one of this 'in conversation' we talked about tone of voice, what makes good copy and why you should always employ a copywriter. This interview first appeared on the Jackdaw Design website. On copy as part of brand identity… Amanda: As...
This is a guest blog post from Abby King, copywriter, blogger, social media manager, English graduate and all round talent. The first piece of writing I remember being truly proud of was my biography on the life of Mr Blobby. I must have been five or six at the time. It was exciting to see something my mind had conceived...
Turner Ink is on the move. Not far. Same building different floor. But an office move is always a good opportunity to have a bit of a clear out. This never happens of course because I’m a total hoarder. The upside of being a hoarder is that the stuff you hang on to for a ridiculous amount of time eventually...
Whenever I need copy translating for a client I whizz it over to Tongue Tied to do the biz. All their translators are native speakers and understand the nuances of advertising copy. They also know their idioms from their elbows. So they've put together the following list of idioms, their foreign language equivalent and their literal translations for your amusement....
This article was originally written for Retail IT and appeared on their blog in February 2013. In all the excitement of getting your ecommerce site up and running it’s easy to overlook product descriptions. Surely the images are enough to sell the product, aren’t they? And one line of text copied from someone else’s site will do the trick won’t it?...
As you may already know, I love working with clients that give me free stuff. Especially food. And especually gluten free chocolate cake. A bunch of Pudding Pops have just been delivered to the office. And, yes, they really are cakes on a stick, so are ideal for weddings, parties, corporate gatherings, and anywhere else where holding a napkin or fork is a...
These bloopers need no introduction. I'll let the headlines speak for themselves. ...
Agree with all of these apart from 8. When you don't have something to say just shut the hell up. Like this infographic? Get more content marketing tips from Copyblogger....
